It's about time... an American Dream comes true.

The American watch making industry was one of the great stories of the American industrial revolution... A century before the automobile started rolling off assembly lines in Detroit, the watches produced by American manufacturers were the finest in the world, exhibiting innovation craftsmanship and the highest level of precision engineering.  

The great watch makers of the last two centuries are long gone... Names like Elgin, Waltham, Hamilton and Gruen are just logos being  slapped on imported watches made in the far east. We're not happy about that... not at all.

We would like to introduce you to an idea... nothing too earth shattering... just a notion, if you will. The idea that if we start now, and work towards it, we can once again produce high quality watches in the United States. We did it before. We can do it again. 

No, you're not going to be able to buy a watch made in the USA at the price of an Asian import. We simply cannot compete with the prices of disposable timepieces from Asia, but we can compete with European manufacturers and face them head-on.  In fact, we can produce a watch that is comparable in every way with a Swiss made counterpart, for a fraction of the price.

It has to start somewhere... We're starting by designing and manufacturing the watch case in our HoH Custom Shop and using our USA made watch case to house a genuine Swiss movement... and yes, you'll be able to own that watch for less than a Swiss made watch with the exact same movement.  And you'll be supporting our next endeavor... Manufacturing a high quality metal link watch band in the USA. There are many USA makers of exotic leather watch straps... Metal USA watch bands are quite rare these days. We're going to change that.

The long term goal is to set up our shop to be manufacturing American Made watch movements by the end of 2017... it's a lofty goal... we have been told that we're going to fail, and maybe we will... but if we don't try, then we have already failed.

Introducing The Precision Hand Crafted Model One ZNA Watch

The Model One has been a true labor of love. Crafted from 316L Stainless Steel, it has a stunning art deco look that is as timeless as it is retro.  This timepiece features a Swiss 21 Jewel Automatic Self-Winding Movement which is commonly found in European watches costing three times the asking price of the Model One. 

There is nothing pedestrian about this truly unique conversation piece.  It features a sapphire crystal, superb beauty and positively delicious look on the wrist.  This is a watch for a gentleman that doesn't have anything to prove, it simply screams panache and sophistication.

The Model One ZNA watch will become available in April of 2016. Your purchase will help support the rebirth of the American watch making tradition.