Sekushī セクシー


The premise is completely outrageous... to intentionally ignore the commercial demands of the marketplace.  To head down a path where economic feasibility is completely ignored... to create art for arts sake.
The design challenge sounds like a simple one... to emulate the hand engraving styles of the past... using heartless and soul-less machinery. As it turns out, it's not as simple as it sounds, in fact, it is exceedingly difficult, especially when the end result will not be a massive production run of devices to offset the programming time.

I had to completely dismiss the idea of making money on the incredible investment of programming time. It took so long I would need to do a major production run just to break even. No sir, the bullet needed to be bitten on that one. I will never break even on this project. But that doesn't matter. The important thing was to challenge myself and my crew to figure out how to make it happen, which was a pretty major undertaking.

It took nearly a year to get to this point. In the design stage there were countless iterations of patterns explored and so many false starts... I lost count. It's not about the money. It's not about the time or effort... it's about the object. The end result needs to make people say "wow".  The viewers of the object need to not think about "was this hand done, or was this done with a machine?" When people see it, they will simply accept it as it is, without regard for how it came into existence. That is the goal, and that is what the team has achieved.

Yes, it is done by machine, and yes you can tell. However, when people see it in person for the very first time, that is not where their thoughts take them, rather, they are simply taken by it's beauty and elegance. The rest just doesn't matter.  It doesn't matter how it came into existence... it matters THAT it came into existence.

It is not for everybody, as it is well beyond the means of most people, but that shouldn't mean that it didn't need to be made, in fact, that is a very good reason for it's existence. In any field of endeavor there does need to be a pinnacle of achievement and I believe this has set that bar. It can be copied... but it will never be duplicated.

I hope the lucky few people that will eventually own one of these (and trust me, there will be very very few of them) will hold the object as proudly as I present this device on behalf of my team. It is truly a thing of beauty that will stand as art in it's own realm for generations to come. 

Ladies and Gentlemen, I present to you...

Sekushi セクシー